The Owner's Guide to Pricing Workcation Packages That Actually Sell
Weekend rates don't work for remote workers. Here's how to structure weekly and monthly pricing that fills your calendar and maximises revenue.
Why Per-Night Pricing Fails for Nomads
Digital nomads don't think in nights — they think in weeks and months. A per-night rate of R1,500 sounds reasonable until they multiply it by 30 and realise they're paying R45,000 when a full apartment rental costs R15,000. If your pricing doesn't include a meaningful long-stay discount, nomads will scroll past your listing without a second thought.
The 3-Tier Model
Structure your pricing in three tiers: Nightly (for 1–3 night stays, full rate), Weekly (7 nights, 25–30% discount), and Monthly (28+ nights, 40–50% discount). This isn't discounting — it's smart inventory management. A nomad paying 50% of your nightly rate for 28 consecutive nights generates more total revenue than three separate weekend bookings with gaps between them.
What to Include (and What to Charge Extra For)
Your base workcation rate should include Wi-Fi, workspace access, utilities, and weekly cleaning. Extras like airport transfers, laundry service, co-working day passes, and guided local experiences can be offered as paid add-ons. This keeps your base price competitive while creating upsell opportunities that increase per-guest revenue.
Seasonal Pricing Strategy
Your peak season for tourists is often your quiet season for nomads — and vice versa. While families book summer holidays, nomads often travel during shoulder seasons when flights are cheaper and destinations are quieter. Consider running your workcation rates specifically during your off-peak months to fill the calendar gap.
Show the Value, Not Just the Price
Don't just list a number — frame the value. 'R18,000/month includes high-speed fibre, a dedicated workspace with mountain views, weekly housekeeping, and access to hiking trails from your door.' When nomads can see exactly what they're getting, the price becomes secondary to the experience.